Convergence of Reality TV shows and technology to create a new sport for the 21st century

The hunger to see good competition has always driven the media to release one game show after another. As we move further into the future our appetite for technology also seems to be never ending.  I am surprised that nobody has converged these two ideas and created a new sport for the 21st century. I remember watching Tron a long time ago and seeing this idea being developed at an early stage. The only real form of it today exists in an advertisement which I found on the internet by Lacoste:

Source: http://magnitudes.files.wordpress.com/2008/05/lacoste-future-tennis.jpg

(So, as suggested by me in an earlier post, it is probably inevitable that technology and clothing will converge into one industry. You wont just own an iGadget, you will wear it!) The following video on youtube is the actual add that was released: http://www.youtube.com/watch?v=DP9rm8AtFXk

The techno sport would be also be an amazing avenue for partnerships between the big boys like Nike + Microsoft to play in. This would not only create a space to indirectly advertise the products of the company but also create a whole new market to sell new products.