Having recently visited the furniture stores around Dubai I realized its almost impossible to find the right fit for your home. Like always all the competitor stores were lined up along one row in the mall and none of them had a clear advantage in terms of differentiation.
"What if" furnitures could be designed by us? That is what we really need; a website or community webpage where users can design their own furniture and then let the furniture stores build them. A similar idea has already been implemented by a T-shirt design company; a community web-page called www.threadless.com. Yes, this task may seem complex for the average being whose design skills aren't that great but what such a community does do is bring together a pool of interior designers to express and share ideas from around the globe; giving the consumers the best possible deals.
So, the community website user builds the furniture and posts their design on their profile where other users (the commoners) can choose and pick what we like. The stores can even put up a dummy display at their store upon the consumers request to come and view the furniture. This liberates consumers from the being limited to a stock size that is put on display at the mall. We no longer have to buy the same sofa set like the Smiths next door. This is truly differentiation on the next level.
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