Much of my time has been taken up by the phenomena that has captivated the internet and the world : group buying sites. While the Googles and Facebooks were busy fighting it out to win the "heart/emotion" of the everyday internet user, the likes of Groupon, Living Social, Scoupon, Troupon (and the billion other coupon sites) were busy winning the wallet share of the everyday internet user.
Yes, it is surprising how large corporations that spend billions on marketing and research miss out on such a simple models. So, what is the future of group buying sites? That's the million dollar question, probably worth billions.
My take is that in the near future, we will see two models evolve. The first model being the one that will be adopted by large corporations who will play the market follower strategy. Much like www.rakbankdeals.ae!
The second model is bound to be an one to one marketing model which manages to capture and address the true needs of an user instantaneously! It's only a matter of time when we see group buying sites evolve and challenge the likes of FB and Google!
Before I give too much away! Its time I go back to my drawing board and finish my model!
Yes, it is surprising how large corporations that spend billions on marketing and research miss out on such a simple models. So, what is the future of group buying sites? That's the million dollar question, probably worth billions.
My take is that in the near future, we will see two models evolve. The first model being the one that will be adopted by large corporations who will play the market follower strategy. Much like www.rakbankdeals.ae!
Before I give too much away! Its time I go back to my drawing board and finish my model!
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